Sugar and Scribe launched in November 2010 winning Best Bakery 4 years in row and was listed in Sunset Magazine as 50 Best Shops in the West.

Of course, given the condition of the economy, the banks were more apt to call the psych ward than to listen to a business plan, so Maeve accepted the challenge with a shoestring budget, Mama’s savings and Dad’s American Express card. With the move, Maeve started all over again, but this time she followed her passion, threw caution to the wind, and in the middle of a major recession, opened Sugar and Scribe… a small upscale bakery in Pacific Beach. It was Maeve’s husband’s career that brought her to San Diego. She moved to LA and landed her first job as a private chef. While cooking dinner for the family she was living with in Walvis Bay, if finally became clear: “I’M A CHEF!” Looking back, Maeve realized she had been on this path since she was two. After graduating from Boston University on a rowing scholarship, Maeve started her career quest!Īfter college, Maeve struggled to settle on a direction… she checked out a few career paths in NYC and then spent several months in South Africa. Ursula Academy, and rowed her way into college being named by Sports Illustrated Athletes to Watch.

“Cooking is my soul’s desire, Eating is my heart’s calling” Chef Maeve.īorn an only child in Cincinnati, Ohio to an Irish-born mother and third generation German Father, Maeve life was destined to be greatly influenced by food! She attended an all-girls high school, St.

Today we’d like to introduce you to Maeve Rochford.

Maeve sugar and scribe